Listen to our latest
Podcast Episodes
Every conversation from The Business Growth Factor. Practical, ~30-minute conversations on building better businesses.
Revenue Drivers , Episode 1
The pilot episode lays the foundation everything else builds on: the six levers that move revenue in any business, leads, conversion, retention, referrals, average sale, and transactions per customer. Plus the host introductions that frame the whole series.
Listen to Episode 1Or scroll for every episode, newest first.
Meet Lyndon: An Expansive EDGE Conversation
Josh interviews Lyndon about Expansive EDGE, why codifying business knowledge into a playbook matters, the four-pillar framework (Profile, People, Policy, Process), and the ControlShift process for taking a business from chaos to control.
Listen to the Episode
Meet Josh: A BasePoint CPA Conversation
Lyndon interviews Josh about BasePoint CPA, what virtual CFO services actually involve, when to bring in fractional financial leadership, and the hindsight-insight-foresight progression that takes a business from year-end shoebox accounting to strategic financial guidance.
Listen to the Episode
Focused Coaching
A short, in-person stinger walking through the six-step focus coaching approach, awareness, responsibility, knowledge, interference, committed action, support or challenge, for coaching team members through performance gaps.
Listen to the Episode
Understanding Organizational Structure
Designing an org structure around roles rather than people, mapping current and future state, and writing role descriptions that make accountability clear without falling into micromanagement.
Listen to the Episode
Profitability Through an ROI Lens
Looking at every business expense through a return-on-investment lens, from advertising spend to team events to computer equipment, so dollars get deployed rather than sent out to die.
Listen to the Episode
Efficiency, Workflow and Profitability
Increasing profit by tightening operational efficiency, the hidden costs of broken systems, why standardization and documentation matter, and how small workflow tweaks compound into bottom-line impact.
Listen to the Episode
Profitability Metrics
What gross margin and net profit margin actually mean, why monthly comparative income statements catch the issues early, and how to use both numbers to find where profit is leaking.
Listen to the Episode
Cashflow Firewall
Building a cash flow firewall using a profit-first-inspired multiple-account structure, operations, tax, and profit, so you stop making decisions based on the bank balance.
Listen to the Episode
The Formula for Change
Beckhard's change formula: D × V × F > R. Dissatisfaction, vision, and first concrete steps must outweigh resistance for change to stick, applied to both internal rollouts and external client acquisition.
Listen to the Episode
Business Rhythms
The meeting cadences that move a business forward, daily huddles, weekly check-ins, monthly financial reviews, quarterly OKR sessions, and the annual offsite, and how to connect them so issues from daily standups get solved at the right level.
Listen to the Episode
The 90 Day Rule in Marketing
Whatever marketing you start today won't show real results for about 90 days, and trying to measure it sooner gives you bad data. Define your metrics up front, run the full quarter, iterate tactics but not strategy.
Listen to the Episode
The OKR Advantage
OKRs as a low-overhead alignment tool: three to five quarterly objectives at the executive level that cascade as key results down through the org. The soccer analogy, the contrast with EOS big rocks, and how to actually roll them out.
Listen to the Episode
The Sales Funnel
The stages a prospect moves through, awareness, interest, consideration, intent, conversion, and why ruthless qualification at the top saves enormous time at the bottom. Pricing on the website, drip campaigns, and the discipline of follow-up.
Listen to the Episode
Values, Our Guiding Principles
Core values as a working decision-making compass, not wall posters. How to land on four to six, why most companies leave them unenforced, the weekly acknowledgement round-table that keeps them alive, and what to do when behavior misaligns.
Listen to the Episode
Financial Pillars
A walkthrough of the core financial statements every owner should be reading, P&L, balance sheet, cash flow forecast, and break-even, and the cadence to actually use them for decisions.
Listen to the Episode
Revenue Drivers
The pilot episode. Josh and Lyndon introduce the podcast and walk through the six revenue drivers, leads, conversion, retention, referrals, average dollar per sale, and average transactions per customer.
Listen to the EpisodeNever miss an episode
Get helpful business tips and a heads up when we release something new.