Revenue, Sales & Customer Growth
How money actually enters your business, and the levers to grow it.
Every dollar of revenue your business earns comes from one of six places, and most owners can only name two or three. The episodes in this collection break revenue down into its components: how to attract qualified leads, what actually drives conversion at the proposal stage, why retention is six to seven times cheaper than acquisition, and the specific levers you can pull this quarter to move each one.
Whether you're trying to grow top-line or stop revenue from leaking out the back, these are the foundational conversations. Episode 1 sets up the six-driver framework that the rest of the series builds on; Episode 4 unpacks the sales funnel and qualification discipline; Episode 6 covers the 90-day patience rule that determines whether your marketing campaigns get the chance to actually work.
What you'll learn
In this collection
- The six drivers that compound to every dollar of revenue (leads, conversion, retention, referrals, average sale, transactions per customer)
- How to qualify leads at the top of the funnel without throttling volume
- Why most marketing campaigns get killed too early, and the 90-day rule that prevents it
- The retention math: six to seven times cheaper to re-engage an existing customer than to acquire a new one
- Specific tactics for each driver, from the McDonald's-style "anything else?" prompt to the right moment to ask for a referral
Listen
Episodes in this topic
Revenue Drivers
The pilot episode. The six revenue drivers, leads, conversion, retention, referrals, average sale, and transactions per customer.
Listen to the Episode
The Sales Funnel
How prospects move through awareness, interest, consideration, intent, and conversion, and why ruthless top-of-funnel qualification saves enormous time.
Listen to the Episode
The 90 Day Rule in Marketing
Why marketing requires a 90-day measurement window. Define your metrics first, run the full quarter, then iterate tactics, not strategy.
Listen to the EpisodeNever miss an episode
Get helpful business tips and a heads up when we release something new.